Mohawk Smart Strand – Forever Clean

Information in this blog has been taken from Mohawk’s SmartStrand Forever Clean Brochure.

Now introducing SmartStrand Forever Clean, the first carpet to combine built-in stain protection with a nanotechnology spill shield.  Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available.

  • The perfect carpet for families with pets and kids.
  • New Nanoloc spill protection technology for quick and easy cleanup
  • The only carpet with permanent built-in stain and soil protection that won’t wear or wash off
  • Exceptional durability that preserves the style, beauty and appearance of your carpet
  • Luxurious softness that you can sink your toes into
  • A breakthrough technology in renewable and sustainable carpet fiber to preserve the beauty of our planet

Proprietary carpet protection system:  The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming a stain.  SmartStrand Forever Clean features Nanoloc, an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier.

Up to 3x easier to clean:  SmartStrand Forever Clean simply does not hold onto dirt.  Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets.  That means you can breathe easy knowing that your floor cleans faster, better and easier than ordinary carpets.

Permanent built-in stain protection:  SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber.  Other carpets use temporary, topical protections that wash and wear off over time, which makes the carpet difficult to clean.

The truth about stain protection:  SmartStrand Forever Clean is the ONLY carpet that contains permanent, built-in stain and soil protection that never washes or wears off.

SmartStrand Forever Clean with built-in protection:  SmartStrand Forever Clean uses a completely different stain protection system that’s built into the fiber’s core.  This means SmartStrand Forever Clean never loses its stain resistance and is the easiest carpet to clean time after time.

Live life worry free:  Whether it’s kids, pets or one of life’s unexpected spills, with SmartStrand Forever Clean you can live life without worrying about your carpet.

Durability in the fiber’s DNA:  Carpet adds beautiful warmth and comfort to a room like no other floor covering.  SmartStrand Forever Clean lets you enjoy this comfort with long-lasting peace of mind.

Entirely new category of luxury soft carpet:  One of the unique attributes of carpet is its natural softness, but not all carpets are sink-your-toes-in soft.  If you’re looking for a super soft carpet, SmartStrand Silk Forever Clean will exceed your expectations.  Achieving the soft, luxurious feel of SmartStrand Silk Forever Clean requires a new yarn with 3X the amount of fiber found in ordinary soft nylon carpets.

The next generation of sustainable carpet:  SmartStrand Forever Clean is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources.  This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets.  It’s good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.

A 65 year quest results in the ultimate carpet:  Throughout the years, the industry has strived to achieve a carpet that is both long-lasting and stain-resistant.  New SmartStrand Forever Clean is now the toughest, easiest to clean carpet on the planet.




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